In this episode Lisa Win talks about business trade marks, sharing insights into what trade marks are, and how they work, so that you can make better and more informed decisions about your branding, the growth of your business and the protection of your intellectual property.
After leaving her legal career and launching a couple of businesses, including an online toy store, Lisa Win decided to combine her two great loves, business and law, to become an Aussie Trade Marks Attorney. Since founding her firm, Win Trade Marks, Lisa spends her days advising small businesses on trade mark law and the trade marking process. Her main focus is to help business owners make informed and strategic decisions to give their brand the legal protection it deserves.
Business Trade Marks
In this episode we explore
What a trade mark is.
The types of things that can be protected by a trade mark.
What can’t be protected by a trade mark.
Whether or not registering a business name is sufficient or whether or not you need a trade mark as well as a business name.
The process for getting something trade marked and what’s involved.
The common mistakes that business owners make when naming their businesses, products and services as it relates to trade marks and what you can we do to avoid making the same mistakes.
How to do a trade mark search so that you don’t infringe on someone else’s trade mark.
What to do if you need to register your trade mark across a number of different categories and budget is tight.
The limitations of trade mark protection.
The international trade marking process.
- What you should do if someone contacts you about being in breach of their trade mark.
Resources discussed in the show
- Branding Business Assets
- IP Australia
- Trademark Journal
- Madrid Protocol
- “Should you get a trade mark?” checklist
- Book a consultation with Lisa Win