In this episode Lisa Win talks about business trade marks, sharing insights into what trade marks are, and how they work, so that you can make better and more informed decisions about your branding, the growth of your business and the protection of your intellectual property.
After leaving her legal career and launching a couple of businesses, including an online toy store, Lisa Win decided to combine her two great loves, business and law, to become an Aussie Trade Marks Attorney. Since founding her firm, Win Trade Marks, Lisa spends her days advising small businesses on trade mark law and the trade marking process. Her main focus is to help business owners make informed and strategic decisions to give their brand the legal protection it deserves.
By understanding what trade marks are and how they work business owners can make better and more informed decisions about their branding, the growth of their business and the protection of their intellectual property.