In this episode Dan Norris shares his experiences of the benefits of building a content machine, outlining how he turned his business into a content machine to build a 7-figure business with zero advertising.
Dan Norris is a serial entrepreneur, award winning content marketer, international speaker and the author of the top 10 Amazon bestselling Small Business book The 7 Day Startup and Content Machine.
In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24/7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, servicing thousands of customers and passed an annual run rate of over $1m AUD using Content Marketing alone.
Dan’s second book, Content Machine documents how to create a 7 figure content strategy and scale it with automation, delegation and a content team.
The 7 Day Startup which became a top 10 bestseller in 3 Amazon categories has been translated into 5 languages and inspired thousands of entrepreneurs around the world to launch their business.
In this episode we explore
The definition of content marketing.
How a content marketer differs from a blogger.
Why most businesses need a better blog and most blogs need a better business.
The key ingredients a business must have to be successful using content marketing.
Tips for developing great content, cut through the noise and stand out from your competitors.
The systems and processes you need to put in place to be able to scale your content marketing and turn your business into a content machine.
- How Dan Norris has used the strategy of building a content machine to build WP Curve into a 7-figure business and the early progress he is making by implementing this strategy for the Black Hops Brewing Company.
Resources discussed in the show
- Meaningful Content – Darren Rowse
- Content Hacks – James Tuckerman
- Creating Content – Trevor Young
- Marie Forleo
- Andy Frisella
- WP Curve – The ultimate beginners guide to podcasting
- Content Machine
- Black Hops Brewing