In this episode Loren Bartley shares the lessons she learnt whilst at Social Media Marketing World 2015 #SMMW15 in San Diego.
Social Media Marketing World #SMMW15
Social Media Marketing World is the industry’s premier mega-conference designed to inspire and empower you with social media marketing ideas. The event is brought to you by Social Media Examiner.
There were over 100+ expert-led sessions covering all aspects of social media strategy, content creation, tools and tactics.
In this episode we explore
- The importance of content in your social media strategy.
- Tips for ensuring you create content on a regular and consistent basis.
- Why you must share the content you develop regularly.
- Tips for automating content sharing without looking like a robot.
- Guidelines for a daily twitter strategy.
- The importance of engaging with our audience.
- The latest social media tools that generated a buzz at Social Media Marketing World.
- Potential copyright issues of live broadcasting apps like Meerkat and Periscope.
- Why you should create and share native video within the context of the social media platforms where you intend to share them.
- The need to create “thumb stopping” content.
- How podcasting is hot and why you should consider starting a podcast for your business.
- Examples of the types of opportunities you can create through structured and unstructured networking.
- The benefits of turning an audience into a community.
- How creating advocates for your business can provide social proof.
- Why you should measuring lead sources, acquisition sources and retention rates for your business as a method of measuring the effectiveness of your social media strategy and the various platforms and tools you use.
- Recommended composition, format and role of a mastermind group.
- The benefits of and tips for attending major industry conferences.
Resources discussed in the show
- You Can Change Your Life Bootcamp
- Casey Stevens
- Angie’s 5 Favourite Podcasts Right Now
- Social Media Managers School
Real Actors Read Yelp:
Learn more from #SMMW15…
If you would like to learn more from the content delivered at Social Media Marketing World 2015 firsthand, then you can do so by purchasing a Social Media Marketing World 2015 Virtual Ticket.