In this episode James Gilbert talks about inbound marketing, sharing insights into how inbound marketing has changed over the years and what strategies are working best now.
James Gilbert is HubSpot’s Marketing Director in Asia Pacific. He leads the inbound movement in Australia, New Zealand and Asia, with a mission of helping businesses grow better by transforming the way they market and sell to match the way modern humans want to buy.
Having previously held marketing roles at HubSpot and Red Balloon focusing on demand generation, his experience spans everything from social ads and email marketing, to events and automation. In addition to his role in APAC, James also leads HubSpot’s global Facebook Messenger team, directing how the company builds a robust infrastructure and experimentation framework to develop messaging and chatbots as an effective marketing channel.
James is a self-described data nerd with an insatiable curiosity for business growth. He regularly speaks at industry events around Asia Pacific, and is often approached to share his expertise on small business growth. His happy place, however, is deep in a spreadsheet, coming up with insights that will drive growth for HubSpot. When he’s not buried in Excel, James is most likely to be found kitesurfing or practising his most recent hobby: learning to ride a motorbike without falling off.