In this episode Katrina McCarter talks about Marketing to Mum’s, sharing insights into how to best market to the powerhouse of the Australian economy.
Katrina is the founder and CEO of Marketing to Mums, a research and marketing consultancy.
She is a marketing strategist who specialises in understanding mothers a a powerful market sector, through experience and research.
Katrina is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships, and works with both small and big businesses to increase sales and profits selling to mums.
An award-winning business woman and mother of three, Katrina is an accomplished speaker and regular contributor to business media, including Smallville.com.au and has been featured on Today Tonight and in The Age and Sydney Morning Herald, The Brisbane Times and SmartCompany.