In this episode David Wommelsdorff shares insights into how building conscious consumerism within your business model can help you achieve success in business, whilst creating positive social changeat the same time.
An expert in brand development & brand extension, David has been on the forefront of advertising & marketing both in Australia and internationally.
David is the Chief Marketing Officer and part owner of HERO Condoms; a socially responsible company which donates a condom in a developing country for every condom sold in Australia, to help stop the spread of HIV/AIDS, and co-founder of her/ – a socially responsible feminine hygiene brand that acts as a platform of inspiration to empower girls to stay in school.
In this episode we chat with Jeff Goldenberg, co-author of The Growth Hackers Guide to the Galaxy, about growth hacking as a business growth strategy.
Jeff Goldenberg has been a serial entrepreneur for the past 15 years. He is digital marketer and growth consultant, focusing on startup marketing growth and business development.
He is currently the Head of Growth for Borrowell, a Canadian marketplace lending platform.
Formerly, Jeff founded Top Chef University, an online, mobile and DVD cooking school based on the Emmy Award winning show Top Chef.
He has also founded many brand extensions in the poker world, including with the World Series of Poker and Poker Stars.
Jeff is an Entrepreneur-in-Residence at MaRS as well as a Mentor at both Google Next and LeanArts accelerators.
Jeff has partnered with Mark Hayes from Rocketshp to create “The Growth Hackers Guide To The Galaxy” which we will no doubt talk more about on the show.