Inbound Marketing – James Gilbert

Inbound Marketing - James Gilbert

In this episode James Gilbert talks about inbound marketing, sharing insights into how inbound marketing has changed over the years and what strategies are working best now.

James Gilbert

James Gilbert is HubSpot’s Marketing Director in Asia Pacific. He leads the inbound movement in Australia, New Zealand and Asia, with a mission of helping businesses grow better by transforming the way they market and sell to match the way modern humans want to buy.

Having previously held marketing roles at HubSpot and Red Balloon focusing on demand generation, his experience spans everything from social ads and email marketing, to events and automation. In addition to his role in APAC, James also leads HubSpot’s global Facebook Messenger team, directing how the company builds a robust infrastructure and experimentation framework to develop messaging and chatbots as an effective marketing channel.

James is a self-described data nerd with an insatiable curiosity for business growth. He regularly speaks at industry events around Asia Pacific, and is often approached to share his expertise on small business growth. His happy place, however, is deep in a spreadsheet, coming up with insights that will drive growth for HubSpot. When he’s not buried in Excel, James is most likely to be found kitesurfing or practising his most recent hobby: learning to ride a motorbike without falling off.


Social Media Marketing World & Traffic & Conversion Summit 2018 – Loren Bartley


SMMW18 & T&CS2018 - Loren Bartley

In this episode Loren Bartley shares her key takeaways from attending Social Media Marketing World and Traffic and Conversion Summit 2018.

Social Media Marketing World and Traffic & Conversion Summit 2018

Social Media Marketing World attracts 4,000+ marketers and creators from across the globe to Social Media Examiner’s mega-conference designed to empower you with business-building ideas.

This event was proceeded by Traffic and Conversion Summit 2018, the largest conversion conference in North America.

In this episode we explore

  • Loren’s highlights and key takeaways from Social Media Marketing World and Traffic and Conversion Summit 2018
  • Overarching themes from Social Media Marketing World and Traffic and Conversion Summit 2018
  • How to build super fans within your business to build a highly engaged and connected community that propels your busines to the next level

Creating Super Fans with Pat Flynn

  • Why it’s so important to have conversations and meaningful interactions on social media these days
  • Why community is the new brand
  • Customer is the powerbroker
  • Traits of a modern marketer

Traits of Modern Marketers

  • The next big thing in social media
  • What Messenger Marketing is and why you should be incorporating it within your social media strategy
  • The benefits of using Chatbots in your Messenger Marketing
  • The changes Loren is going to make in her business as a result of her learnings at these events

Resources discussed in the show

Social Media Marketing World 2018 Speakers Photo

  • Loren’s favourite photo from the speaker’s party at Social Media Marketing World:

Loren's Favourite Photo from Social Media Marketing World 2018 at the Speakers Party

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Writing A Book – Dora Altintas

Writing a Book - Dora Altintas

In this episode Dora Altintas talks about writing a book, sharing insights into how you can package your expertise into a book and achieve massive results for your business.

Dora Altintas

Dora is “The queen of nailing your message”. Teaching experts who are making a difference, how to package their expertise into published books and enjoy massive results without the cheese or sleazy sales.


Relationship Marketing – Jessika Phillips

In this episode Jessika Phillips talks about Relationship Marketing, sharing insights into The Relationship Marketing System and what’s involved during each phase in the process.

Jessika Phillips

Jessika is a social media strategist and the founder of NOW Marketing Group, which is a Forbes recognised Agency Partner and a certified inbound Gold partner with Hubspot.  NOW Marketing Group works with more than 100 clients across the globe, choosing to serve – not sell.

As a relationship marketing evangelist, Jessika also founded The Relationship Marketing System, a membership site that provides curriculum to help businesses grow. Jessika also teaches comprehensive Relationship Marketing, presents in a weekly videocast – Magnet Marketers and hosts the largest social media Midwest conference, Social Media Week Lima.