In this episode Belinda Weaver from Copywrite Matters talks about why copywriting matters, explaining how becoming a student of copywriting can help improve the profitability of your business.
Belinda Weaver shows copywriters and business writers how to inject personality and action into marketing, creating messages that really talk to people.
With a background in marketing, Belinda started her own business, Copywrite Matters in 2009. After years as an in-demand copywriter, Belinda is now sharing what she knows through her copywriting courses, coaching and heaps of free content. Belinda is an absolute whizz when it comes to teaching others how to write compelling, clickable and profitable copy.
Belinda is also the co-host of the Hot Copy Podcast, along with a past guest on our show, Kate Toon.
In this episode Brooke McAlery from Slow Your Home talks about Slow Living, sharing insights into how you can slow down your life in this crazy busy world of ours and the benefits slow living can have on all aspects of your life and business.
Brooke McAlary is the founder of independent podcast network, Jackrabbit.FM
, and host of the iTunes #1 Health show, The Slow Home Podcast
. She has been connecting with people online since 2011 when she launched her blog, Slow Your Home
. Since then she has written an Amazon best-selling ebook, connected with more than 2 million people on her website, and had The Slow Home Podcast named by iTunes as one of the top shows of 2015.
As an advocate for slow living, Brooke is also a fan of the best things in life – naps, travel, a good book and a great shiraz. She lives with her family in the Blue Mountains, just outside Sydney, loves snowboarding, and suffers from a severe case of wanderlust.
In this episode Catriona Pollard outlines her five-step process that you can use to go from unknown to the recognised leading expert in your field.
Catriona Pollard is the author of From Unknown To Expert, a step by step framework designed to help entrepreneurs develop effective PR and social media strategies to become recognised as influencers in their field.
Catriona is also the director of CP Communications, which merges traditional PR tactics with cutting-edge social media strategies that engage consumers as well as business.
In this episode Ronsley Vaz talks about podcasting, sharing insights into the benefits of podcasting for businesses, as well as tips for either creating a podcast or being a guest on other people’s podcasts.
Ronsley is an entrepreneur specialising in creating businesses that connect people and ideas in new and innovative ways. He is the host of Australia’s #1 Food & Entrepreneurship podcast – Bond Appetit, that focuses on uniting entrepreneurs through food. Bond Appetit has been listened and downloaded over 1.8 million times.
Ronsley has a Masters’ degree in Software Engineering and an MBA in psychology and leadership. He is a software technical expert, a personal chef, and a serial idea creator.
Most recently, one of his ideas was to create We Are Podcast, the first ever podcasting conference in the southern hemisphere, which he brought to fruition back in October 2015 and in the process of doing this, Ronsley has really positioned himself as a leading expert in the podcasting space in Australia and has since created another podcast called “Should I Start A Podcast”.
In this episode Laney Galligan talks about Influencer Marketing, explaining how you can use influencer marketing in your business. We explore the win/win/win relationships that can occur when businesses partner with influencers for marketing purposes. We look at this from the perspectives of the influencer, the business and the audience.
Laney Galligan is an experienced sales and marketing professional, an ex-‘mummy blogger’, General Manager of ProBlogger and Director of bespoke influencer services agency Agents of Influence
In a few short years she has contracted close to a million dollars in sponsorships for a small and select group of clients, simply by leveraging their influence.
Her next adventure is turning her knowledge and experience into resources for others so they too can understand, build and leverage their influence to create a living on their own terms.
In this episode we chat with Jeff Goldenberg, co-author of The Growth Hackers Guide to the Galaxy, about growth hacking as a business growth strategy.
Jeff Goldenberg has been a serial entrepreneur for the past 15 years. He is digital marketer and growth consultant, focusing on startup marketing growth and business development.
He is currently the Head of Growth for Borrowell, a Canadian marketplace lending platform.
Formerly, Jeff founded Top Chef University, an online, mobile and DVD cooking school based on the Emmy Award winning show Top Chef.
He has also founded many brand extensions in the poker world, including with the World Series of Poker and Poker Stars.
Jeff is an Entrepreneur-in-Residence at MaRS as well as a Mentor at both Google Next and LeanArts accelerators.
Jeff has partnered with Mark Hayes from Rocketshp to create “The Growth Hackers Guide To The Galaxy” which we will no doubt talk more about on the show.