Power Pages: Shae Baxter

In this episode Shae Baxter explains the importance of Power Pages for improving SEO and generating more leads and sales for your business, as well as providing her top tips for creating them.

Shae Baxter

Shae Baxter provides entrepreneurs and bloggers with practical proven strategies to generate more search engine traffic so they can grow their business and to make it easier for clients, customers and fans to discover their work.

Shae is on a crusade to STOP what she has termed “mindless blogging” because she knows there’s better way to get qualified increased traffic to your site and a better use of your time.

Instead, Shae encourages people to create high quality content that’s valuable and leads to more traffic, subscribers and sales…all while helping you to build your brand, authority and expertise.

Shae graduated with a business degree from Monash University and then commenced a career working in various roles in not-for-profit, corporate, marketing, recruitment and disability services, both here in Australia and overseas. She also has a post-graduate certificate in Digital Marketing from the Australian Direct Marketing Association.

Her tips on SEO, marketing and customer-attraction have been featured in numerous high quality publications like Marketing Land, BRW, Long Tail Pro, The Publicity Hound, She Owns It, Tad Hargrave’s Niching Spiral, Simply Social Media, the Unemployable Woman and Small Business Victoria.


Google Analytics 101: Melinda Samson

In this episode Melinda Samson from Click Winning Content explains Google Analytics 101 (Google Analytics in plain English). Mel steps you through the key metrics you should be tracking and how to set up goals, as well as sharing her top tips for optimising your dashboard and reports.

Melinda Samson

Melinda Samson from Click Winning Content has been a Google Partner for over 6 years.

She loves helping businesses maximise their investment in AdWords and better understand their Google Analytics data through outsourced services, small group training and speaking opportunities.

Mel is based in Melbourne, but works with a whole range of clients throughout Australia.

When not trying to get the best click through rates for her clients, Mel can be found watching grand slam tennis all over the world, enjoying Melbourne sunsets or her favourite dish, accompanied with cracked pepper.


Recipe For SEO Success: Kate Toon

In this episode Kate Toon talks about her Recipe For SEO Success, explaining what you need to do so that your website is more easily found in search.

Kate Toon

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing.

She has worked with big brands such as Westpac, The RTA, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their SEO.

Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse and is co-host on the Hot Copy Podcast.