In this episode Loren Bartley shares her key takeaways from attending Social Media Marketing World and Traffic and Conversion Summit 2018.
Social Media Marketing World and Traffic & Conversion Summit 2018
Social Media Marketing World attracts 4,000+ marketers and creators from across the globe to Social Media Examiner’s mega-conference designed to empower you with business-building ideas.
This event was proceeded by Traffic and Conversion Summit 2018, the largest conversion conference in North America.
In this episode we explore
- Loren’s highlights and key takeaways from Social Media Marketing World and Traffic and Conversion Summit 2018
- Overarching themes from Social Media Marketing World and Traffic and Conversion Summit 2018
- How to build super fans within your business to build a highly engaged and connected community that propels your busines to the next level
- Why it’s so important to have conversations and meaningful interactions on social media these days
- Why community is the new brand
- Customer is the powerbroker
- Traits of a modern marketer
- The next big thing in social media
- What Messenger Marketing is and why you should be incorporating it within your social media strategy
- The benefits of using Chatbots in your Messenger Marketing
- The changes Loren is going to make in her business as a result of her learnings at these events
Resources discussed in the show
- Loren’s favourite photo from the speaker’s party at Social Media Marketing World:
In this episode Loren Bartley talks about Facebook Ad Campaign Objectives, sharing insights into which campaign objectives you should choose when setting up your Facebook Ads. Loren outlines which campaigns are best and under which circumstances, as well as some exceptions to the rules.
Loren Bartley is as a social media strategist, speaker and consultant. She is also the co-host and producer of the top-rated podcast, #BusinessAddicts.
As the Founder of digital marketing agency, Impactiv8, and with over 20 years of experience teaching and helping businesses leverage technology, build communities and achieve success, Loren has worked with clients ranging from solopreneurs through to major national brands.
Loren is on a personal mission to help remove the overwhelm, confusion and headaches that many businesses experience when trying to market their business online. Not believing in random acts of Social Media, she prefers to help businesses strategically invest in proven social media strategies that will attract, nurture and convert their ideal customers.
As an early adopter and lifelong learner, Loren prides herself as being the go-to-resource for the latest social media best-practice information in a rapidly changing environment and loves to share this knowledge with her audience.
Loren’s super power is her ability to achieve exceptional results for businesses using the power of Facebook Ads.
In this episode Sue B Zimmerman talks about Instagram Stories, sharing insights into how you can use Instagram Stories to develop deeper relationships with your community and generate more sales for your business.
Sue B Zimmerman
Sue B. is the #instagramexpert, creator of the online Instagram course “Ready Set Gram”. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media Marketing World and highly sought after business coach. She’s passionate about teaching business owners and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has 30 years of business experience, including SueB.Do, Boxer Rebellion and Sue B. Zimmerman Enterprise. With her extensive knowledge of social media it’s Sue B.’s mission to teach, mentor and empower others to be highly successful entrepreneurs.
In this episode Loren Bartley shares the lessons she learnt and key takeaways from Social Media Marketing World 2017 #SMMW17 in San Diego.
Social Media Marketing World 2017 #SMMW17
Social Media Marketing World is the industry’s premier mega-conference designed to inspire and empower you with social media marketing ideas. The event is brought to you by Social Media Examiner.
There were more than 3,000 social media marketers in attendance, participating in over 100 expert-led sessions covering all aspects of social media strategy, content creation, tools and tactics.
In this episode Jo Saunders talks about LinkedIn, sharing details of the latest changes LinkedIn has made to the platform and the implications of these changes for you.
Jo Saunders is a LinkedIn expert, digital marketing consultant and social media educator who is known for demystifying the complexities of LinkedIn, and social media tools. She was named one of the top 200 LinkedIn practitioners in the world. She is passionate about guiding Professionals and teams to connect and communicate, to showcase their talent and expertise and build relationships in the era of social business.
In this episode Loren Bartley talks about Digital Tools, outlining the pros and cons of the various digital tools available to help you scale and better manage your business.