In this episode Dan Norris shares his experiences of the benefits of building a content machine, outlining how he turned his business into a content machine to build a 7-figure business with zero advertising.

Dan Norris

Dan Norris is a serial entrepreneur, award winning content marketer, international speaker and the author of the top 10 Amazon bestselling Small Business book The 7 Day Startup and Content Machine.

In June 2013 after failing at entrepreneurship for 7 years, he founded, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24/7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, servicing thousands of customers and passed an annual run rate of over $1m AUD using Content Marketing alone.

Dan’s second book, Content Machine documents how to create a 7 figure content strategy and scale it with automation, delegation and a content team.

The 7 Day Startup which became a top 10 bestseller in 3 Amazon categories has been translated into 5 languages and inspired thousands of entrepreneurs around the world to launch their business.

You can follow Kelly on Facebook, LinkedIn, Twitter, Instagram or Pinterest .

Content Machine

In this episode we explore

  • The definition of content marketing.
  • How a content marketer differs from a blogger.
  • Why most businesses need a better blog and most blogs need a better business.
  • The key ingredients a business must have to be successful using content marketing.
  • Tips for developing great content, cut through the noise and stand out from your competitors.
  • The systems and processes you need to put in place to be able to scale your content marketing and turn your business into a content machine.
  • How Dan Norris has used the strategy of building a content machine to build WP Curve into a 7-figure business and the early progress he is making by implementing this strategy for the Black Hops Brewing Company.

Resources discussed in the show

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