In this episode Hunter Boyle talks about conversion optimization, sharing insights into how to increase conversion rates in all aspects of your business to increase the profitability of your business.
Hunter Boyle is an adventurer, business builder and international speaker. He’s been producing triple-digit gains since the dot-com days and led marketing and sales teams at AWeber, 1800 Hotels, MarketingExperiments and more. In 2015, he launched his new firm, Optimization Copilot, helping clients grow with content and conversion strategy, consulting and coaching. A leading authority on optimization, Hunter’s passion for training has fueled over 400 articles, webinars and workshops. Now he’s landed in Melbourne and is learning the joys of coffee and a whole new market.
In this episode we explore
What conversion optimization is.
The aspects of your business you should be looking at when it comes to conversion optimization.
What you need to focus on to achieve better results from on our landing pages.
Simple tips you can use to tweak your landing pages to entice more people to take your desired action.
What the balance should be between asking for more information to qualify the leads and reducing the number of fields to reduce friction so that you can get more people to opt-in.
The psychology behind why a lot of marketers open with a yes/no question in their marketing copy.
Tips for A/B testing.
What you should be split testing when it comes to email marketing.
Tips for how you can go about finding the best places for growth in your business.
Marketing channel partnerships.
Resources discussed in the show
- Bryan Eisenberg
- The “F” Pattern
- Crazy Egg
- Click Tail
- Hot Jar
- Hub Spot
- Lifecycle Marketing Automation: Loren Bartley
- Neil Patel
- Vintage Current
- Naked Wines
- Optimize Press
- Which Test Won
- Digital Marketer
- Optimization Copilot
- Survey Monkey
- Opt in Monster
- Social Media Examiner
- Copy Blogger
- Facebook Business Success
- Business Addicts: The Boardroom