In this episode Loren Bartley talks about Digital Tools, outlining the pros and cons of the various digital tools available to help you scale and better manage your business.

Loren Bartley

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Digital Tools

In this episode we explore

  • The tools that everyone must have to operate an effective business utilising the online space, from the basic through to the more advanced.
  • The importance of a Customer Relationship Management (CRM) software
  • Whether or not a website is an essential business tool or if we can just have a social media presence or app instead
  • Tools you can incorporate into your website to improve functionality
  • The various tools you can use to communicate in your business
  • The importance of email branding and how to best synchronise your email across devices
  • Email marketing options and switching between tools
  • Incorporating SMS marketing as part of your marketing strategy
  • The best social media management tools that allow you to monitor, schedule and engage with multiple social media platform within the one system
  • The different ways you can conduct webinars these days as a result of new technologies
  • The online financial tools available for business
  • The various options for selling online
  • The pros and cons of different online payment methods
  • Online tools for delivering products and services, both on and offline
  • Online membership management tools for offering online courses or content exclusively to members
  • Tools for managing your workflow and priorities
  • Integration and automation tools to assist with scaling your business
  • Tools for creating images, eBooks, videos and podcasts.
  • The pros and cons of the different online advertising tools.
  • The benefits of listing your business free and paid online directories
  • Some of the things you can do to minimise the risks associated in operating in the online space
  • Tips to help you strategically invest your resources in those tools that will be most effective for your business

Resources discussed in the show

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