In this episode Sue B Zimmerman talks about Instagram Stories, sharing insights into how you can use Instagram Stories to develop deeper relationships with your community and generate more sales for your business.

Sue B Zimmerman

Sue B. is the #instagramexpert, creator of the online Instagram course “Ready Set Gram”. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media Marketing World and highly sought after business coach. She’s passionate about teaching business owners and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has 30 years of business experience, including SueB.Do, Boxer Rebellion and Sue B. Zimmerman Enterprise. With her extensive knowledge of social media it’s Sue B.’s mission to teach, mentor and empower others to be highly successful entrepreneurs.

You can follow Sue B Zimmerman on Facebook, LinkedIn, Twitter, Instagram, YouTube, Google+ or Pinterest.

Instagram Stories

In this episode we explore

  • Recent Instagram changes
  • How you can use Instagram as a natural lead funnel
  • Why businesses should switch their Instagram Profile into a business account
  • What Instagram stories are, how they work and why you should be using them
  • The type of content you should sharing in Instagram Stories compared to what you share in your regular posts
  • What makes a good storyteller on Instagram
  • How to stay on brand when using Instagram Stories
  • The data you can obtain from Instagram insights
  • How a business that is trying to portray a more corporate image can use Instagram Stories without shifting from their core brand message
  • Tips for training your audience to turn the volume up on your stories
  • How Instagram Stories can elicit #FOMO within your audience
  • How to mute Instagram Stories
  • The benefits of using Geotags on Instagram
  • The power of the Instagram Direct Messages in Instagram Stories
  • The power of Instagram Story takeovers
  • The different ways you can create content and post content for an Instagram Story takeover
  • Sneak peak into Sponsored Stories in Instagram Stories
  • The importance of creating unique content within your Instagram Stories
  • The importance of being consistent within your Instagram feed
  • Tips for repurposing content from other platforms to use in Instagram Stories
  • Advice for businesses that are trying to work out where they should invest be investing most of their time now that there are quite a few similar features on different platforms, such as  Snapchat, Your Day on Facebook Messenger and Facebook Stories
  • How to stay top of mind with people by sending individual private Instagram Stories to help nurture relationships
  • Content ideas for Instagram Stories
  • Three ninja tips for getting better at Instagram Stories

Resources discussed in the show

? Hey Instagram, you kept the @sbzteam very busy with ALL your updates this year! Like you, we continue to update our Instagram Guide to give ALL of you continued value & success be sure to grab it – it’s #NEWfor2017 just Tap the link in our bio ICYMI here are the updates in 2016 #monthbymonth: ✩Feb. – Multiple Acct Switching between 5 Accts ✩March – Two Factor Authentication to help keep us all safer ✩March – Video length increased to 60 secs ✩May – Biz Profiles were introduced ✩May – Instagram created a New Logo (this has made me very happy bc now I have a #InstagramLogo feed theme ✩May – Instagram updated Ads – now 500,000 business are advertising ✩June – Video Channels added to the Explore Tab ✩July – Comment Moderation to crack down on cyber bulying ✩July – Insights were added to Biz Profiles ✩Aug. – Instagram Stories were added @suebzimmerman fav update ✩Aug, – Zoom feature added (all the grandparents were so happy about this one) ✩Aug. – Landscape option was added ✩Sept. Instagram Stories update to mute, save a clip + and add color text ✩Oct. – Save Draft ✩Nov. Shopping Tags were introduced (you can tag 5 brands per post) ✩Nov. Added Boomerang and mentions to IG Stories to make your stories even more fun ✩Dec. – Users can now like each other’s comments on posts, you can now turn off commenting on specific posts & remove followers from private accounts without using the block button ✩Dec. – Save Post – No more screen shots! ✩Dec. Live Stories Launch – Nope I haven’t gone live yet – gearing up for something grand ✩Dec. Stickers were added! So many fun ways you can now stand out in your Instagram Story from everyone else. ✪ Phewww that was a #ShitTon of updates and with the updates come the opportunity for us to teach you new ways that you can use Instagram to attract those you are meant to be serving. If you are new to Instagram or NOT having the success you desire be sure to grab The Guide ?? LINK IN PROFILE @theinstagramexpert It’s our gift to you to help you set yourself up for more success in 2017 @theinstagramexpert You can SAVE this post (just tap the bookmark flag under the photo on the right) if you want to read this post again later.

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Listener Challenge

  • Create an Instagram Story and tag @TheInstagramExperts and @BusinessAddicts, including the hashtags #SueBMadeMeDoIt and #BusinessAddicts and Sue will engage with your content

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