In this episode Sue B Zimmerman talks about Instagram Stories, sharing insights into how you can use Instagram Stories to develop deeper relationships with your community and generate more sales for your business.

Sue B Zimmerman

Sue B. is the #instagramexpert, creator of the online Instagram course “Ready Set Gram”. She’s a popular CreativeLive instructor, powerful speaker on prominent stages like Social Media Marketing World and highly sought after business coach. She’s passionate about teaching business owners and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has 30 years of business experience, including SueB.Do, Boxer Rebellion and Sue B. Zimmerman Enterprise. With her extensive knowledge of social media it’s Sue B.’s mission to teach, mentor and empower others to be highly successful entrepreneurs.

You can follow Sue B Zimmerman on Facebook, LinkedIn, Twitter, Instagram, YouTube, Google+ or Pinterest.

Instagram Stories

In this episode we explore

  • Recent Instagram changes
  • How you can use Instagram as a natural lead funnel
  • Why businesses should switch their Instagram Profile into a business account
  • What Instagram stories are, how they work and why you should be using them
  • The type of content you should sharing in Instagram Stories compared to what you share in your regular posts
  • What makes a good storyteller on Instagram
  • How to stay on brand when using Instagram Stories
  • The data you can obtain from Instagram insights
  • How a business that is trying to portray a more corporate image can use Instagram Stories without shifting from their core brand message
  • Tips for training your audience to turn the volume up on your stories
  • How Instagram Stories can elicit #FOMO within your audience
  • How to mute Instagram Stories
  • The benefits of using Geotags on Instagram
  • The power of the Instagram Direct Messages in Instagram Stories
  • The power of Instagram Story takeovers
  • The different ways you can create content and post content for an Instagram Story takeover
  • Sneak peak into Sponsored Stories in Instagram Stories
  • The importance of creating unique content within your Instagram Stories
  • The importance of being consistent within your Instagram feed
  • Tips for repurposing content from other platforms to use in Instagram Stories
  • Advice for businesses that are trying to work out where they should invest be investing most of their time now that there are quite a few similar features on different platforms, such as  Snapchat, Your Day on Facebook Messenger and Facebook Stories
  • How to stay top of mind with people by sending individual private Instagram Stories to help nurture relationships
  • Content ideas for Instagram Stories
  • Three ninja tips for getting better at Instagram Stories

Resources discussed in the show

  • Create an Instagram Story and tag @TheInstagramExperts and @BusinessAddicts, including the hashtags #SueBMadeMeDoIt and #BusinessAddicts and Sue will engage with your content

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