In this episode Jo Saunders talks about LinkedIn, sharing details of the latest changes LinkedIn has made to the platform and the implications of these changes for you.

Jo Saunders

Jo Saunders is a LinkedIn expert, digital marketing consultant and social media educator who is known for demystifying the complexities of LinkedIn, and social media tools. She was named one of the top 200 LinkedIn practitioners in the world. She is passionate about guiding Professionals and teams to connect and communicate, to showcase their talent and expertise and build relationships in the era of social business.

You can follow Jo Saunders on LinkedInFacebook or Twitter.

LinkedIn Changes 2017

In this episode we explore

  • An overview of the major changes that have occurred on LinkedIn – what’s been added and what’s been stripped out
  • Sales navigator
  • Free and paid tools you can use in conjunction with LinkedIn to the functionality of the platform
  • Downloading your LinkedIn archive data and contacts from LinkedIn
  • How your LinkedIn Activity Feed and Newsfeed works
  • LinkedIn publishing and tips for repurposing content for LinkedIn
  • Whether or not LinkedIn is a place you should be hanging out these days
  • The current state of LinkedIn Groups
  • Facebook versus LinkedIn
  • The new “Work” cluster on LinkedIn and what’s in it
  • What LinkedIn Learning is and the potential opportunities it could provide for online educators
  • LinkedIn Recruiter and the new “Post A Job” feature
  • Finding a Freelancer using ProFinder
  • LinkedIn Lookup for business and what type of businesses it is best suited for
  • LinkedIn predictions – will they ever come true?
  • How to disassociate people from your LinkedIn Company Page
  • Tips for getting the most out of SlideShare
  • LinkedIn Advertising, how it compares to Facebook Advertising and the best type of LinkedIn Ads
  • Whether or not it is worth upgrading to a paid LinkedIn account
  • The pros and cons of allowing people to be able to see that you have viewed their profile
  • Using LinkedIn to (stalk) people before you connect with or meet them
  • How to customise a connection request, including a ninja trick for being able to send personalised messages more easily
  • Why you should be using LinkedIn these days

Resources discussed in the show

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