In this episode Katrina McCarter talks about Marketing to Mum’s, sharing insights into how to best market to the powerhouse of the Australian economy.

Katrina McCarter

Katrina is the founder and CEO of Marketing to Mums, a research and marketing consultancy.

She is a marketing strategist who specialises in understanding mothers a a powerful market sector, through experience and research.

Katrina is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships, and works with both small and big businesses to increase sales and profits selling to mums.

An award-winning business woman and mother of three, Katrina is an accomplished speaker and regular contributor to business media, including and has been featured on Today Tonight and in The Age and Sydney Morning Herald, The Brisbane Times and SmartCompany.

You can follow Katrina on Facebook, LinkedIn or Twitter.

Marketing to Mums

In this episode we explore

  • Why Mums are the powerhouse of the Australian economy.
  • The key outcomes from a survey of more than 1,800 mums.
  • Details of how mums have changed as a consumer group.
  • How mums wish to be marketed to.
  • Examples of some of the common mistakes businesses make when marketing to mums.
  • The critical things businesses need to consider when marketing to mums.
  • The best social media platforms for connecting with Australian mums and how to use them best.
  • The important role that sharing your Brand Story plays in being able to connect with mums.
  • How Katrina managed to  write a book, continue to manage her existing business and start a new business at the same time.

Resources discussed in the show


  • Katrina and Fiona broadcasting live on Facebook during a Happiness Hunter walk.

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