In this episode Jessika Phillips talks about Relationship Marketing, sharing insights into The Relationship Marketing System and what’s involved during each phase in the process.

Jessika Phillips

Jessika is a social media strategist and the founder of NOW Marketing Group, which is a Forbes recognised Agency Partner and a certified inbound Gold partner with Hubspot.  NOW Marketing Group works with more than 100 clients across the globe, choosing to serve – not sell.

As a relationship marketing evangelist, Jessika also founded The Relationship Marketing System, a membership site that provides curriculum to help businesses grow. Jessika also teaches comprehensive Relationship Marketing, presents in a weekly videocast – Magnet Marketers and hosts the largest social media Midwest conference, Social Media Week Lima.

You can follow Jessika Phillips on Facebook, LinkedIn, Twitter or Instagram

Relationship Marketing

In this episode we explore

  • What relationship marketing is.
  • The magnet vs bullhorn (megaphone) approach to marketing. 
  • Explanation of the relationship marketing system and what happens during each phase. 
  • How planning will you set up for success in your marketing.
  • Tips for creating buyer personas.
  • What is involved in attracting the ideal customers you identify as part of the buyer persona activity.
  • How to help shorten the sales cycle.
  • Using engagement to assist with relationship building.
  • How delighting your customers and audience in general helps develop an army of advocates around your business. 
  • How to use word of mouth to attract the people you want.
  • What information you should be measuring and how.
  • The concept of Customer CARE (Capture, Articulate, Relationship, Experience) and how it relates to the relationship marketing system.
  • Recommendations for customer relationship management tools.

Resources discussed in the show

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