In this episode Loren Bartley shares the lessons she learnt whilst at Social Media Marketing World 2015 #SMMW15 in San Diego.

Social Media Marketing World #SMMW15

Social Media Marketing World is the industry’s premier mega-conference designed to inspire and empower you with social media marketing ideas. The event is brought to you by Social Media Examiner.

There were over 100+ expert-led sessions covering all aspects of social media strategy, content creation, tools and tactics.

In this episode we explore

  • The importance of content in your social media strategy.
  • Tips for ensuring you create content on a regular and consistent basis.
  • Why you must share the content you develop regularly.
  • Tips for automating content sharing without looking like a robot.
  • Guidelines for a daily twitter strategy.
  • The importance of engaging with our audience.
  • The latest social media tools that generated a buzz at Social Media Marketing World.
  • Potential copyright issues of live broadcasting apps like Meerkat and Periscope.
  • Why you should create and share native video within the context of the social media platforms where you intend to share them.
  • The need to create ‚Äúthumb stopping” content.
  • How podcasting is hot and why you should consider starting a podcast for your business.
  • Examples of the types of opportunities you can create through structured and unstructured networking.
  • The benefits of turning an audience into a community.
  • How creating advocates for your business can provide social proof.
  • Why you should measuring lead sources, acquisition sources and retention rates for your business as a method of measuring the effectiveness of your social media strategy and the various platforms and tools you use.
  • Recommended composition, format and role of a mastermind group.
  • The benefits of and tips for attending major industry conferences.

Resources discussed in the show

Learn more from #SMMW15…

If you would like to learn more from the content delivered at Social Media Marketing World 2015 firsthand, then you can do so by purchasing a Social Media Marketing World 2015 Virtual Ticket.

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