In this episode Loren Bartley shares the lessons she learnt whilst at Social Media Marketing World 2015 #SMMW15 in San Diego.

Social Media Marketing World #SMMW15

Social Media Marketing World is the industry’s premier mega-conference designed to inspire and empower you with social media marketing ideas. The event is brought to you by Social Media Examiner.

There were over 100+ expert-led sessions covering all aspects of social media strategy, content creation, tools and tactics.

In this episode we explore

• The importance of content in your social media strategy.
• Tips for ensuring you create content on a regular and consistent basis.
• Why you must share the content you develop regularly.
• Tips for automating content sharing without looking like a robot.
• Guidelines for a daily twitter strategy.
• The importance of engaging with our audience.
• The latest social media tools that generated a buzz at Social Media Marketing World.
• Potential copyright issues of live broadcasting apps like Meerkat and Periscope.
• Why you should create and share native video within the context of the social media platforms where you intend to share them.
• The need to create “thumb stopping” content.
• How podcasting is hot and why you should consider starting a podcast for your business.
• Examples of the types of opportunities you can create through structured and unstructured networking.
• The benefits of turning an audience into a community.
• How creating advocates for your business can provide social proof.
• Why you should measuring lead sources, acquisition sources and retention rates for your business as a method of measuring the effectiveness of your social media strategy and the various platforms and tools you use.
• Recommended composition, format and role of a mastermind group.
• The benefits of and tips for attending major industry conferences.

Resources discussed in the show

• You Can Change Your Life Bootcamp
• Creating Content: Trevor Young
• Content Hacks: James Tuckerman
• Casey Stevens
• Meerkat
• Periscope
• Meerkat interview with Guy Kawasaki at Social Media Marketing World 2015
• 10 reasons why you should start a podcast for your business in 2015
• Angie’s 5 Favourite Podcasts Right Now
• Youtility: Why Smart Marketing Is about Help Not Hype
• Social Media Managers School
• Real Actors Read Yelp:

Learn more from #SMMW15…

If you would like to learn more from the content delivered at Social Media Marketing World 2015 firsthand, then you can do so by purchasing a Social Media Marketing World 2015 Virtual Ticket.

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