In this episode Trevor Young talks about the importance of creating content to position yourself as a thought leader and authority in your field.

Trevor Young

Trevor Young has been on the frontline of the communications revolution for many years now as a public relations and marketing communications practitioner.
Trevor is a passionate and experienced professional speaker, blogger, podcaster and author.
Trevor is the author of “microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand”.
Trevor helps companies, organisations and individuals to tell their story, grow their audience and build their brand and their business using strategic content marketing and social media communications, through a combination of consulting, mentoring, training, speaking and writing.

You can find Trevor at

You can follow Trevor on Twitter, LinkedInFacebook, Slideshare or Google+.

In this episode we explore

  • Why businesses need to create and share content on a regular and consistent basis.
  • Different examples of the types of goals and objectives content can help achieve for your business.
  • ACDC (Audience, Content, Delivery and Channels) – An acronym for the process of content marketing.
  • The importance of understanding your audience and the benefits of creating Customer Avatars for your business.
  • The four styles of content marketing.
  • Finding the sweet spot between creating content all about what you do and what you have to offer at one extreme and balancing it with the kind of content that your audience actually wants to hear about.
  • An overview of the different types of delivery mechanisms available to deliver your content through and when you should consider using each and why.
  • The different channels available for sharing our content and how to go about selecting the most appropriate channels to best communicate your content.
  • The difference between paid, earned, shared and owned media and whether or not any are better than others and under what circumstances.
  • How to measure the success of the content you develop.

Resources discussed in the show


microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand shows you how to harness your passion, develop your platform, and build a community of fans to sustain your micro-businessIf you dream of launching your own business.

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