In this episode Donna Mortiz talks about visual storytelling, sharing insights into how you can use visual storytelling to develop deeper engagement and stronger relationships with your audience as a strategy for building your business.

Donna Moritz

Donna is the founder of Socially Sorted, winner of the Best Business Blog in Australia 2014 and a Top 10 Social Media Blog for Social Media Examiner, 2015 and 2016 . Donna helps businesses, bloggers and entrepreneurs use visual social media and content strategy to get more reach, referrals and results in their business. Her content has been featured in Forbes, Entrepreneur Online, NBC, and Social Media Examiner and she is a regular speaker about digital and visual content for the marketing and tourism industries internationally.

You can follow Donna Moritz on Facebook, LinkedIn, Twitter, InstagramPinterest and Slideshare.

Visual Storytelling

In this episode we explore

  • What visual storytelling is and its importance to our business
  • The 5 components of a shareable images
  • The importance of using original images
  • The types of original images you should be creating that have been proven to be highly shareable across the various social networks
  • The importance of timeliness in social media
  • What ‘snackable’ images are and the benefits of incorporating them within your visual storytelling strategy
  • The importance of tailoring your visual content to the different social media platforms for a better user experience and tips on how this can be done easily
  • How images can drive more traffic to your website
  • Why you should be using slideshare as a platform for repurposing your content and how you can take best advantage of this platform
  • Various tools that you can use to create visuals quickly and easily – even if you are not a designer

Resources discussed in the show

Image Creation Tools (Desktop)

Image Creation Tools Smartphone

Text Animation Apps

Video Creation Tools

  • Shakr – Use the following coupon code to get a 10% discount on any paid plan for their first month: K4L3XJ0M393LXG5
  • Videohance

SlideShare Examples

Act Swiftly Examples

Lindt Australia Census - People who love chocolate - People who lie

An here’s an example of a timely image that we made especially for Father’s Day, which coincided with the release date for this episode. 🙂

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