In this episode Paul Dunn talks about business for good, sharing insights into how you can embed giving habits into your business that generate social impact and connections, which are in turn good for business.
Paul Dunn is a 4-time TEDx speaker and a hugely respected and admired business leader. He is a Senior Fellow in one of the World’s Leading Think Tanks and consults to and mentors leading-edge businesses around the world.
He is Chairman of the B1G1: Business for Good, the Global Giving Initiative that’s already enabled businesses to create over 170 Million giving impacts globally and he frequently travels around the world inspiring businesses with B1G1 and his amazing business insights.
Business For Good
In this episode we explore
- The benefits of integrating social impact within your business
- The missing link making it more easy to give back and create greater impact by our business
- The concept of providing a ticket for good as a win/win/win way of getting people to events
- Why businesses of the future will need to incorporate some element of “doing good” into their business if they wish to be a successful business of tomorrow
- Why it’s not Governments that mostly impact the world, it’s actually businesses
- Why business owners should not only create a legacy, but also live a legacy
- Why the model of giving a percentage of your profits is not a good approach to making a social impact
- Examples of really simple low cost things businesses can do to make a positive social impact
- Why it is important to have a purpose for your business that is deeply embedded within the organisation, the brand and the experience that is delivered
- How purpose and profits are inextricably linked and how being a purpose driven company can make you a magnet for talent and help grow a movement around your business and positively impact the world
- How implementing social good within your business can transform your business by shifting the spirit of the organisation and making connections at a whole new level
- Examples of businesses who’s trajectory took off after embedding social good programs that were central to the way that they did business
- Examples of how you can embed elements of “doing good” within the day-to-day operations of your business
- Paul’s answer to the question “If you knew your grandchild would carry out your advice, what would you advise them to do to create a better, business, a better life, and a better world?”
- Why big businesses need to switch performance rewards to long term results
- How businesses are starting to list their giving goals alongside their profitability goals
- Wouldn’t it be great if every time your business did something, something else happened that provided a positive social impact
- Why the B1G1 program provides the perfect solution for a business who has wanted to make more of a social impact, but found it really hard to do so
- The three central themes of B1G1 that are really important – Impact, habit and connection
- Why when you give it should never be about the money you gave, it should be able the impact you made
- Why giving should be something that you habitually do
- How giving helps your provide connection with yourself, your team, your customers, your prospects, your community and your world
- How the B1G1 program works and how it can benefit businesses who align with the program in addition to the benefits to the recipients of the high impact projects the program coordinates
Resources discussed in the show
- Leaders with Lacqua – Unilever’s Paul Polman
- Rio Group – Elevate A Nation
- Impactiv8’s Giving Impacts
- Use this code (BM12418) when you sign up to B1G1 and you will receive something back for joining (if this doesn’t work, send a Facebook Message to Impactiv8 asking for a B1G1 invite, along with your email and we will send you an invite as soon as we can).