In this episode Melinda Samson from Click Winning Content explains Google Analytics 101 (Google Analytics in plain English). Mel steps you through the key metrics you should be tracking and how to set up goals, as well as sharing her top tips for optimising your dashboard and reports.

Melinda Samson

Melinda Samson from Click Winning Content has been a Google Partner for over 6 years.

She loves helping businesses maximise their investment in AdWords and better understand their Google Analytics data through outsourced services, small group training and speaking opportunities.

Mel is based in Melbourne, but works with a whole range of clients throughout Australia.

When not trying to get the best click through rates for her clients, Mel can be found watching grand slam tennis all over the world, enjoying Melbourne sunsets or her favourite dish, accompanied with cracked pepper.

You can follow Mel on Google+, Facebook,  LinkedIn, and Twitter.

Google Analytics 101

In this episode we explore

  • Why every business with a web presence should have Google Analytics installed on their website.
  • How Google Analytics works.
  • What goals are and why you should use them.
  • The kinds of goals you should be setting up for for your business.
  • The key statistics you should be tracking via your dashboard and reports.
  • Where you need to go within the Google Analytics dashboard to find out how people are finding our website.
  • The stats you should be keeping an eye on to get a picture of what your visitors are doing on your website.
  • Setting benchmarks for your business.
  • The difference between Google Analytics and Google Search Console.
  • The easiest way to ensure that you regularly check and analyse your Google Analytics.

Resources discussed in the show

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