In this episode Daniel Glickman from Wave.Video talks about social video, sharing insights into how to get the best results from the video you are creating for sharing on social media.

Daniel Glickman

Daniel Glickman is an internationally recognized marketing leader, speaker, and author. As CMO of Wave.video, an innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR activities. With over two decades of experience in marketing, sales, and brand promotion, Glickman is known as a leader who is committed, charismatic, and “profoundly creative.” He enhances communication across teams and drives customer-centric processes to create new sales channels, disrupt markets, and help build highly profitable companies by leading the marketing department to “own the P/L”.

You can follow Daniel Glickman on Facebook, LinkedIn or Twitter.

You can follow Wave.Video on Facebook, Twitter, Instagram and YouTube.

Social Video

In this episode we explore

  • How working less can help you achieve more
  • Why you should focus on doing one important thing a day
  • The advantages small businesses can have by using creativity to disrupt industries and gain a competitive against bigger companies
  • Why social media algorithms are favouring video content these days
  • The hot trends in the video creation space right now
  • Why you shouldn’t be concerned with tactical growth hacking ideas such as which formats (landscape, portrait or square) give you the biggest amplification
  • The profound shift that is occurring, where brands are being driven by their audience, letting go of brand guidelines and embracing pop culture in the videos they are creating for social media
  • Are there any specific elements that seem to be consistent across videos that performs well on social media that we should consider when creating our video content?
  • How low cost video creation costs are allowing businesses to experiment more with video to see what resonates with audiences
  • Audience attention and the importance of the first few seconds of the videos you create for sharing on social media
  • How you can use on screen text highlights to increase viewing times and ensure your audience are still able to gain value from your video even if they don’t turn the volume on for your video and why captions aren’t the solution
  • How long your social media videos should be and how that varies based on your objective, the platforms you plan to use the video on, as well as the video placement within each platform (e.g. Facebook newsfeed, Facebook stories versus Facebook Watch)
  • Why focusing on the creativity side of your video content is so important
  • The 24hr Wave Around The World Facebook Live event that Wave.Video recently undertook, why they did it and how effective it was for the business
  • The importance of repurposing your video content, particularly given the
  • Using video to develop win/win relationships with influencers
  • How creating video in a different context to attract attention and gain interest in your videos

Resources discussed in the show

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